Transform Ageing Transform Ageing is a pioneering programme taking a design-led approach to improving people’s experience of ageing. Funded by the Big Lottery Fund, this new cross-sector initiative will bring together people in later life, social entrepreneurs and health and social care leaders to define, develop and deliver new solutions that better support the needs and aspirations of our ageing communities. The programme will initially convene people in later life and their friends and families, with health and social care leaders and social entrepreneurs in Cornwall. By placing people in later life at the heart of the design process, the programme aims to actively engage their insight, thereby increasing their influence and support to deliver solutions which will better meet their needs. In turn, Transform Ageing will support commissioners to feel more confident in incorporating new services and interventions into mainstream care supply chains, and social entrepreneurs to scale their effective solutions more sustainably. The Transform Ageing programme will be delivered through a partnership led by Design Council, alongside UnLtd - the Foundation for Social Entrepreneurs, the South West Academic Health Science Network (SW AHSN) and the Centre for Ageing Better. The local element is provided by Age UK Cornwall & Isles of Scilly, Cornwall Rural Community Charity with Volunteer Cornwall taking the local lead. Our launch event is on Monday 24th April at Heartlands in Pool. Please email email@example.com or call 01872 265308 to find out more about the project or for an invite to the launch if you are aged 50 or over.