The Social Media workshops have been a popular offering for us over the past 6 months with groups ranging from professionals of various backgrounds to volunteers as young as 11 years old. Interestingly across all of the groups, everyone seems to have similar views on the subject and everyone initially finds the subject quite daunting.

In January I ran a discussion based workshop for 10 colleagues on Social Media so that our team can be given access to contribute to Volunteer Cornwall's Facebook & Twitter.

 

Amusingly while trying to demonstrate social media and other supporting websites, the laptop we were using completely lost the ability to connect to the Internet. It’s moments like that which make being a trainer interesting as you have to think on the fly…

 

During the recent workshop we discussed some of the ins and outs of how Social Media is used and who our audiences are, we then went into a good look at what the positives and negatives are for both Facebook & Twitter.

As well as providing some clarity on the two platforms, the day brought forward some interesting topics to consider…

  • How do we manage the flow of content on a site like Facebook when you have a whole team wanting to post something?
  • How much time should each person spend on Social Media?
  • With everyone sharing their content, we need to make sure that we don’t make it seem like our Social Media accounts have a split personality.

And of course one thing that came up as a potential negative is that Social Media can be very addictive… websites like Facebook are designed in a way that encourages you to spend more time interacting with people through them. With that in mind, it’s good to take that extra bit of care to set yourself a limit of how much time you’ll spend on those websites.

 

As a nation, I think the general viewpoint is that we have become addicted to spending time on social networks with Facebook and YouTube being the two biggest addictions. For some people, spending time browsing social networks has even overtaken watching television as a major pastime.

For the likes of organisations, this could be a good thing as it means that we have a vast audience that can be reached for very little cost… or even for free.